(RED) Celebrity Video with Hugh Jackman, Gwen Stefani, Bono & More

By: Dusty Arlia
Published on October 21, 2011
Last Updated on Tuesday, July 14, 2015 at 4:33 PM
Total Updates: 4


This video was embedded from the source code at YouTube.com.

This YouTube video "(RED) Celebrity Video with Hugh Jackman, Gwen Stefani, Bono & More" submitted by joinred is an inspiring collaboration of celebrities coming together to help make a difference in Africa. The company who started the (RED) campaign, The Persuaders LLC, has a business model to help prevent diseases like AIDS, Tuberculosis, and Malaria in Africa. How it works is once you purchase a (RED) product from one of their partners, a certain amount of the proceeds goes to The Global Fund who uses the money to help give out free testing, medicine, and education to the people of Africa who are suffering the most from this AIDS epidemic.

In this video celebrities say something that they can buy for 40 cents. Then later in the video Bono talks about how it takes 2 pills everyday for someone to combat AIDS. There is no cure for AIDS, but this medicine helps someone who is HIV+ with keeping the levels of this virus at bay. With this medicine an infected person can gain weight, strength, and improve self-confidence. This medicine, anti-retrovirals or ARVs, can give someone a second chance at life. "The Lazarus Effect" documentary goes into more details about how important these ARVs are to the African people. The underlying goal for the (RED) campaign is to have an AIDS-free world by 2015. With ARVs it is possible to prevent the transmission of HIV from someone who is pregnant to their baby. This makes the goal of an AIDS-free world more realistic.

To date, (RED) partners and events have contributed $150 million to The Global Fund. 100% of this goes to AIDS programs in Africa, no overhead is taken out. This money has reached over 5 million people and has helped put more than 145,000 HIV positive people on ARV medication. They have also helped more than 84,000 HIV positive pregnant women with treatment to reduce the risk of transmission of HIV to their babies and helped 4.8 million people receive HIV testing and counseling. None of this money has been used on marketing and advertising.

The Global Fund, the recipient of (RED) funds, is the world's leading financer of programs to fight AIDS, Tuberculosis, and Malaria. Created in 2002, The Global Fund has committed $22.4 billion to lifesaving programs in 150 countries. In 2003, PEPFAR (The US President's emergency plan for AIDS relief) and The Global Fund started funding free anti-retroviral medicine (ARVs) to countries in need. Programs supported by The Global Fund have averted 7.7 million deaths worldwide. The Global Fund invests 100% of (RED) dollars in HIV/AIDS programs in Africa.

Here is a list of the actors and actresses who participated in this campaign:

  • Bono
  • Penelope Cruz
  • Javier Bardem
  • Julianne Moore
  • Claire Danes
  • Iman
  • Hugh Jackman
  • Orlando Bloom
  • Lucy Liu
  • Gabourey Sidibe
  • Kerry Washington
  • Bryan Cranston
  • Jane Lynch
  • Michelle Rodriguez
  • Gwen Stefani
  • Hayden Christensen
  • Don Cheadle
  • Julia Louis-Dreyfus
  • Ludacris
  • Common
  • Benicio Del Toro
  • Dakota Fanning
  • Christy Turlington

Here is a list of (RED) partners:

  • American Express
  • Apple
  • Bugaboo
  • Converse
  • Dell
  • Gap
  • Nike
  • Penfolds Koonunga Hill and Thomas Hyland Wines
  • Starbucks
  • Monster
  • Belvedere Vodka
  • Every Girl
  • Shazam
  • Solange Azagury-Partridge
  • Timbuk2

White Root Media was not involved in producing this video. This video was embedded onto this page from the publicly available source code on YouTube.com. To get access to the embed code or to share this video, visit YouTube.com and search for this video. From there you can get the source code or share on Facebook, Twitter, orkut, tumblr, Blogger, Myspace, hi5, Bebo, and StumbleUpon. From YouTube you are also able to +1 this video on Google.

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